Which of the following statements about magazines as an advertising medium is true?
A) Magazines have long lead times.
B) Magazines do not have a long life span in comparison to other print media.
C) Magazine advertisers almost always use a mass marketing strategy.
D) Magazines do not have a high level of credibility.
E) Magazines have poor reproduction quality of images.

Question

Quizplus · Accepted Answer

Magazines typically have long lead times, meaning that advertisers need to plan and submit their ads well in advance of the issue's publication date. This can be a disadvantage for advertisers who need to respond quickly to market changes.

Which of the Following Statements About Magazines as an Advertising