________ is a measure of the number of people who could potentially receive an ad through a particular media vehicle.
A) Reach
B) Impression
C) Circulation
D) Traffic
E) Frequency

Question

Quizplus · Accepted Answer

Reach is a measure of the potential audience that can be reached through a particular media vehicle. It indicates the number of people who have had the opportunity to see or hear an advertisement at least once during a specific period. Reach can be expressed as a percentage of the total target audience or as a raw number.

________ Is a Measure of the Number of People Who