Which of the following statements about radio as an advertising medium is true?
A) Radio advertising is typically quite expensive.
B) National radio advertising opportunities are simple to purchase.
C) Radio does an excellent job of targeting audiences with specific interests.
D) Radio prohibits the use of segmentation strategies.
E) Radio is defined as an out-of-home medium.

Question

Quizplus · Accepted Answer

Radio allows advertisers to target specific audiences based on demographics and interests, making it an effective medium for reaching a targeted audience. Radio can be cost-effective compared to other mediums, depending on the size of the audience and the length of the ad. National radio advertising opportunities can be more complicated to purchase, as they may require negotiating with multiple stations or networks. Radio is not defined as an out-of-home medium, as it is typically consumed in the home, car, or workplace.

Which of the Following Statements About Radio as an Advertising