Superior Auto Sales, a chain of high-end used car dealerships, wants to sum up its company positioning and value proposition in a formal statement to serve as a guide for marketing communication development. Superior's management would use a ________.
A) mission statement
B) vision statement
C) competitive statement
D) brand position statement
E) company statement

Question

Quizplus · Accepted Answer

A brand position statement is a formal statement that sums up a company's positioning and value proposition. It serves as a guide for marketing communication development by outlining the unique benefits and characteristics of the brand in a concise manner. A mission statement outlines the company's purpose, while a vision statement describes the company's future aspirations. A competitive statement and company statement are not commonly used terms in marketing communication.

Superior Auto Sales, a Chain of High-End Used Car Dealerships