A perceptual map is used to ________.
A) identify psychographic segments across broad geographic regions
B) translate a SWOT analysis into a visual medium
C) analyze the benefits and disadvantages of different targeting strategies
D) define the market based on consumer perceptions of competing products
E) identify at which stage of the marketing strategy process the marketer should be

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation of consumers' perceptions and preferences for various competing products in a particular market. It helps marketers to understand how consumers perceive different brands and products, and identify areas of potential differentiation and strategic positioning.

A Perceptual Map Is Used to ________