Saturn is "a different kind of company, different kind of a car"; the Hummer is "like nothing else." These statements indicate a firm's ________.
A) product portfolio
B) target market
C) positioning
D) strategy
E) niche

Question

Quizplus · Accepted Answer

The statements suggest that the firms are trying to differentiate their products from competitors and are positioning them uniquely in the market. Therefore, the correct answer is positioning.

Saturn Is "A Different Kind of Company, Different Kind of a Car";