When marketers at Procter & Gamble selected the Millennials, a demographic that includes college students, as an untapped group of potential customers for the company's Febreze line of products, they were executing which of the following?
A) market segmenting
B) mass marketing
C) differentiation
D) targeting
E) positioning

Question

Quizplus · Accepted Answer

Targeting refers to identifying specific groups of consumers that a company wants to reach with its marketing message and products. In this case, Procter & Gamble targeted Millennials as a potential customer group for its Febreze line of products.

When Marketers at Procter & Gamble Selected the Millennials, a Demographic