Communication of a USP can provide a good foundation for successful positioning. What does USP stand for?
A) unique selling product
B) unique services practice
C) unique sales pitch
D) unique selling proposition
E) unique strategic practice

Question

Quizplus · Accepted Answer

USP stands for unique selling proposition, which is a statement that highlights the unique qualities or benefits of a product or service that differentiates it from competitors. Presenting the USP effectively in communication and marketing can help to position the brand in the minds of customers and increase sales.

Communication of a USP Can Provide a Good Foundation for Successful