Which type of positioning is based on characteristics of the brand that enhance the self-esteem of customers?
A) unique
B) symbolic
C) functional
D) experiential
E) optimized

Question

Quizplus · Accepted Answer

Symbolic positioning is based on characteristics of the brand that enhance the self-esteem of customers. It focuses on the image, status, and overall perception of the brand, rather than its functional attributes.

Which Type of Positioning Is Based on Characteristics of the Brand