Aric purchased a digital camera at a significant discount. Though the camera did not have all of the features he had wanted, he was pleased with the reduced price. Aric thought the photos he took with the camera were of a high quality, but he was disappointed that the camera did not have a larger memory and that its batteries needed to be replaced so frequently. Aric is best described as a ________ customer.
A) loyal
B) delighted
C) defecting
D) product champion
E) switchable

Question

Quizplus · Accepted Answer

Aric's mixed feelings about the camera—pleased with the price and photo quality but disappointed with the memory and battery life—suggest he might not be fully committed to the brand or product. This indicates he could be swayed or "switchable" to other brands or products that better meet his needs.

Aric Purchased a Digital Camera at a Significant Discount