________ is the statistical analysis of large databases for the purpose of discovering hidden pieces of information.
A) Customer differentiation
B) Customer identification
C) Customization
D) Customer relationship management
E) Data mining

Question

Quizplus · Accepted Answer

Data mining is the statistical analysis of large databases for the purpose of discovering hidden pieces of information. Customer differentiation, customer identification, customization, and customer relationship management are all related concepts in marketing but do not specifically address statistical analysis of data.

________ Is the Statistical Analysis of Large Databases for the Purpose