FedEx offers its customers fast and reliable package delivery. When FedEx customers weigh these benefits against the monetary cost of using FedEx along with any other costs of using the service, they are acting upon ________.
A) loyalty
B) relationship marketing
C) customer perceived value
D) share of wallet
E) customer lifetime value

Question

Quizplus · Accepted Answer

Customer perceived value refers to the customer's assessment of the total benefits they receive from a product or service, weighed against the total costs of acquiring and using it. In this scenario, customers are evaluating the benefits of fast and reliable package delivery against the monetary cost of using FedEx and any other associated costs, such as time or effort required to use the service.

FedEx Offers Its Customers Fast and Reliable Package Delivery