In CRM, findings about customers discovered through ________ techniques often lead to marketing opportunities.
A) data collection
B) data mining
C) customer satisfaction
D) customer loyalty
E) customer value

Question

Quizplus · Accepted Answer

Data mining techniques involve analyzing large sets of customer data to identify patterns and insights that can be used for targeted marketing opportunities. Therefore, data mining is the most relevant technique for discovering customer insights that can lead to marketing opportunities in CRM.

In CRM, Findings About Customers Discovered Through ________ Techniques Often