A means-end chain is the basis for the:
A)hierarchy of effects model.
B)MECCAS model.
C)visual and verbal cue consistency approach.
D)components of attitudes.

Name: A means-end chain is the basis for the: A)hierarchy of effects model. B)MECCAS model. C)visual and verbal cue consistency approach. D)components of attitudes.
Brand: Quizplus
Rating: 4.9 (29 reviews)

Question

Quizplus · Accepted Answer

The MECCAS model (Means-End Conceptualization of the Components of Advertising Strategy) is based on the means-end chain theory, which links consumer values with product attributes.

A Means-End Chain Is the Basis for The