The first step in a purchase decision in the hierarchy of effects model is:
A)awareness.
B)liking.
C)preference.
D)conviction.

Name: The first step in a purchase decision in the hierarchy of effects model is: A)awareness. B)liking. C)preference. D)conviction.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The first step in the hierarchy of effects model is awareness, which involves the consumer becoming aware of the product or brand's existence. Without awareness, the other steps cannot take place, so it is the logical first step.

The First Step in a Purchase Decision in the Hierarchy