The means-end chain approach suggests that an advertisement should contain a message or means that:
A)leads the consumer to a desired end state.
B)changes a consumer's attitude.
C)modifies a consumer's beliefs.
D)stimulates some type of behavior.

Question

Quizplus · Accepted Answer

The means-end chain approach suggests that an advertisement should contain a message or means that leads the consumer to a desired end state. This means that the advertisement should show how the product or service being advertised will benefit the consumer and help them achieve their desired end goal. This approach focuses on the benefits of the product rather than just its features. Therefore, the correct answer is A).

The Means-End Chain Approach Suggests That an Advertisement Should Contain