In a means-end chain, end states include:
A)the components of attitude.
B)personal values.
C)the purchase of a product.
D)either a change in beliefs or a change in attitude.

Question

Quizplus · Accepted Answer

End states refer to the ultimate goals or outcomes that a consumer wishes to achieve, which is often related to their personal values. Choices A and D refer to intermediate steps in the means-end chain, while choice C is a specific example of a purchasing behavior that may be part of the means-end chain but not the ultimate end state.

In a Means-End Chain, End States Include