In the hierarchy of effects model, to obtain brand loyalty:
A)all six steps must be present.
B)knowledge and preference is essential, the other steps are not.
C)liking, preference, and conviction are essential, the other steps are not.
D)awareness, knowledge, and conviction are essential, the other steps are not.

Question

Quizplus · Accepted Answer

All six steps must be present in the hierarchy of effects model to obtain brand loyalty. This model suggests that consumers first become aware of a brand, then gain knowledge about it, like it, prefer it over other brands, develop a conviction to buy it, and finally become loyal customers.

In the Hierarchy of Effects Model, to Obtain Brand Loyalty