In the hierarchy of effects model, before Sandra will develop a preference for K-Swiss shoes, she must first:
A)know about K-Swiss shoes and like the K-Swiss brand.
B)have conviction that the K-Swiss brand is superior to other brands.
C)know about K-Swiss shoes and believe they are the best.
D)become aware of the K-Swiss brand and develop a conviction about the brand.

Question

Quizplus · Accepted Answer

According to the hierarchy of effects model, the first step is awareness, followed by knowledge and liking of the brand. Therefore, before developing a preference for K-Swiss shoes, Sandra must first know about K-Swiss shoes and like the K-Swiss brand. Conviction and believing they are the best come later in the model.

In the Hierarchy of Effects Model, Before Sandra Will Develop