
The type of layout that is least likely to have a lot of illustrations is the
A) horizontal split
B) long copy
C) poster
D) insert
E) vertical split
Correct Answer:
Verified
Q16: Spot colour attracts attention
A) only in a
Q17: Short copy is most appropriate for
A) narrative
Q18: Nike's "Just do it" is an example
Q19: The art director develops thumbnail sketches, which
Q20: In this type of layout, the copy
Q22: Insert layouts are commonly used to
A) emphasize
Q23: The most widely used form of direct-response
Q24: Direct-response communication
A) can only be used in
Q25: A research study conducted by Perception Research
Q26: When it comes to the point-of-purchase industry's
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