The most widely used form of direct-response advertising is
A) telemarketing
B) magazines and newspapers
C) direct mail
D) direct-response television
E) direct-response radio

Question

Quizplus · Accepted Answer

Direct mail is the most widely used form of direct-response advertising. It involves sending promotional materials directly to the target audience's mailbox, such as flyers, brochures, catalogs, or postcards. Direct mail allows for personalized messages and targeting, enabling marketers to measure response rates and track the effectiveness of their campaign.

The Most Widely Used Form of Direct-Response Advertising Is