When it comes to the point-of-purchase industry's "four I's", identification means
A) the overall impression must be relevant to the customer
B) the display must generate immediate impact
C) the brand must be boldly displayed
D) the display must include a reason to buy
E) the display must encourage impulse buying

Question

Quizplus · Accepted Answer

Identification means the brand must be boldly displayed, making it easy for the customer to identify and recognize the product or brand.

When It Comes to the Point-Of-Purchase Industry's "Four I's", Identification