Direct-response communication
A) can only be used in print communications
B) doesn't require specific objectives
C) is a one-on-one type of communication
D) is used mainly to influence last-minute choices between comparable brands
E) is called a personality announcement

Question

Quizplus · Accepted Answer

Direct-response communication is a one-on-one type of communication where the sender is looking for an immediate response from the receiver. It can be through any medium, including print, television, radio, or online. It is typically used to generate sales or leads, which can be tracked and measured.

Direct-Response Communication