Spot colour attracts attention
A) only in a full-page ad
B) only for internet ads
C) but requires longer production time
D) in black and white mediums
E) when it bleeds
Correct Answer:
Verified
Q11: Budweiser's headline "Hockey will never be the
Q12: The body copy is the part of
Q13: Flow refers to
A) the movement of the
Q14: Balance refers to
A) the use of left
Q15: The primary purpose of the headline is
Q17: Short copy is most appropriate for
A) narrative
Q18: Nike's "Just do it" is an example
Q19: The art director develops thumbnail sketches, which
Q20: In this type of layout, the copy
Q21: The type of layout that is least
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