
Flow refers to
A) the movement of the reader's eye
B) the flow of white space
C) the rate of art work from the creative team
D) the time frame for the media campaign
E) the flow of product from the client
Correct Answer:
Verified
Q8: The final copy element in a print
Q9: Visa's headline, "Introducing the new generation of
Q10: In traditional print advertising, the central idea
Q11: Budweiser's headline "Hockey will never be the
Q12: The body copy is the part of
Q14: Balance refers to
A) the use of left
Q15: The primary purpose of the headline is
Q16: Spot colour attracts attention
A) only in a
Q17: Short copy is most appropriate for
A) narrative
Q18: Nike's "Just do it" is an example
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