In traditional print advertising, the central idea is conveyed primarily through
A) the body text
B) the size of the ad
C) the headline and visual illustrations
D) the art work
E) the choice of media

Question

Quizplus · Accepted Answer

The central idea of a traditional print advertisement is primarily conveyed through the headline and visual illustrations. These elements are designed to catch the reader's attention and communicate the main message of the ad, while the body text and art work are used to provide additional information and enhance the overall message. While the size of the ad and the choice of media can also play a role in conveying the central idea, they are generally secondary to the headline and visuals.

In Traditional Print Advertising, the Central Idea Is Conveyed Primarily