The body copy is the part of the advertisement that
A) is the narrative style copy
B) is the proof of promise or product claim
C) is the final copy element of the advertisement
D) includes the 1-800 number
E) provides the balance for the advertisement

Question

Quizplus · Accepted Answer

The body copy in an advertisement is the section that provides detailed information about the product or service, supporting the claims made and offering proof or evidence to back up the promises made in the ad.

The Body Copy Is the Part of the Advertisement That