Co-operative direct mail has proven to be one of the most effective forms of print media for
A) increasing telephone inquiries
B) generating responses to coupons
C) driving website traffic
D) generating trial purchases
E) selling expensive automobiles

Question

Quizplus · Accepted Answer

Co-operative direct mail has been found to be particularly effective in generating trial purchases. This is because the materials are targeted towards a specific audience, allowing businesses to reach potential customers who are interested in their products or services. By offering special deals, discounts, or promotions through direct mail, businesses can encourage customers to try out their products or services, leading to an increase in sales.

Co-Operative Direct Mail Has Proven to Be One of the Most