The shift to direct response advertising follows on the heels of companies adopting software technology that encourages database management techniques and the implementation of
A) customer loyalty points programs
B) customer value programs
C) social media programs
D) customer relationship management programs
E) viral marketing campaigns

Question

Quizplus · Accepted Answer

Direct response advertising is best supported by customer relationship management (CRM) programs, which allow companies to track customer interactions and tailor their advertising accordingly. This shift is likely in response to the growing importance of data-driven marketing strategies and the need to reach customers on a more personalized level. Loyalty points programs (A), customer value programs (B), social media programs (C), and viral marketing campaigns (E) may all be part of a company's marketing mix, but they are not specifically related to the shift to direct response advertising.

The Shift to Direct Response Advertising Follows on the Heels