The use of direct mail is widespread because it's a medium that enables the sender to
A) use leaflets
B) include images
C) reach a local audience
D) send short messages
E) personalize messages

Question

Quizplus · Accepted Answer

Direct mail allows for personalization, which can improve engagement and response rates. While leaflets, images, and short messages can also be included in direct mail, the ability to personalize content sets it apart from other marketing mediums. Local audience targeting can also be achieved through other forms of advertising, such as local radio or television ads.

The Use of Direct Mail Is Widespread Because It's a Medium