One of the advantages to using direct mail is
A) editorial support
B) control of delivery
C) audience selectivity
D) the cost per exposure
E) image

Question

Quizplus · Accepted Answer

Direct mail allows for audience selectivity, meaning that companies can send their mail to specific individuals or demographics that are more likely to be interested in their products or services. This can increase the likelihood of a response and ultimately result in a higher return on investment.

One of the Advantages to Using Direct Mail Is