In CRM systems, a customer file is started from an initial point of ________, whether it is a phone call inquiry or a purchased lead.
A) networking
B) demand
C) marketing contact
D) service support

Question

Quizplus · Accepted Answer

A customer file is typically started from a marketing contact, such as a phone call inquiry or a lead generated through a marketing campaign. This is the initial point of contact where data about the potential customer is collected and added to the CRM system.

In CRM Systems, a Customer File Is Started from an Initial