CRM began in response to a changing market environment as mass marketing gave way to focused segment marketing and finally, target marketing to a(n):
A) focus group.
B) core customers.
C) niche player.
D) individual.

Question

Quizplus · Accepted Answer

CRM was developed in response to the shift towards target marketing, where companies focus on individual customers and their specific needs and preferences. As a result, the ultimate goal of CRM is to provide personalized and customized experiences for each individual customer.

CRM Began in Response to a Changing Market Environment as Mass