CRM systems provide unique, real-time experiences to the consumers based on their ________; namely, their physical location and current needs.
A) core process
B) context
C) profile
D) situation

Question

Quizplus · Accepted Answer

CRM systems use contextual information to provide personalized experiences to customers. This includes their physical location and current needs. While customer profiles and situations may inform contextual information, the specific information used to provide real-time experiences is based on context.

CRM Systems Provide Unique, Real-Time Experiences to the Consumers Based