The second generation of CRM systems provided a(n) ________ view of every customer interaction with the organization.
A) planned
B) holistic
C) transactional
D) collaborative

Question

Quizplus · Accepted Answer

The second generation of CRM systems provided a holistic view of every customer interaction with the organization, meaning that it took into account all touchpoints and channels to provide a complete picture of the customer's behavior and preferences. The other options do not accurately describe the main feature of second-generation CRM systems.

The Second Generation of CRM Systems Provided A(n) ________ View