CRM systems must be a part of the overall corporate strategy and must never focus on just being a ________ solution.
A) marketing
B) data conversion
C) technology
D) tactical

Question

Quizplus · Accepted Answer

CRM systems must be viewed as a strategic tool that supports the overall corporate strategy, rather than solely as a technology solution, marketing solution, or tactical solution. While each of these elements may be involved in a CRM system, they should not be the sole focus.

CRM Systems Must Be a Part of the Overall Corporate