Members of a target audience may be more affected by their feelings and mood when facing a decision which
A) involves fixed duration exchanges
B) involves multiple party exchanges
C) has a clear high benefit
D) involves continuing duration exchanges
E) has a high perceived psychological cost and involves greater perceptions of self assurance

Question

Members of a target audience may be more affected by their feelings and mood when facing a decision which
A) involves fixed duration exchanges
B) involves multiple party exchanges
C) has a clear high benefit
D) involves continuing duration exchanges 
E) has a high perceived psychological cost and involves greater perceptions of self assurance

Quizplus · Accepted Answer

Decisions with high perceived psychological cost and greater perceptions of self-assurance are more likely to be influenced by emotions and mood, as they involve personal stakes and self-reflection.

Members of a Target Audience May Be More Affected by Their