A case of a non-profit smoking cessation program creating a superhero "captain smokefree" to visit schools and show fifth-graders gross pictures of blackend lungs and pictures of people pulling oxygen tanks, is an attempt by the marketer to:
A) influence the perceived benefits of stopping smoking
B) increase the perceived cost of starting to smoke

Question

Quizplus · Accepted Answer

The program aims to deter smoking by highlighting the negative consequences and costs associated with smoking, such as health issues depicted in the images shown to the students.

A Case of a Non-Profit Smoking Cessation Program Creating a Superhero