The high involvement that is typical in consumer decision making in nonprofit marketing exchanges does NOT include the following:
A) the decision is seen as of high personal importance
B) a sense of self-efficacy is needed
C) the decision has been taken many times before
D) the personal or social risks of a "wrong" decision are perceived as high
E) Outside peer pressure is high

Question

Quizplus · Accepted Answer

High involvement decisions are typically characterized by their importance, the need for self-efficacy, perceived risks, and peer pressure. A decision taken many times before usually indicates low involvement.

The High Involvement That Is Typical in Consumer Decision Making