what are key factors that determine what criteria are used in choosing amongst options in a marketing exchange?
A) elaboration likelihood
B) behavioral intentions
C) personal needs
D) social need
E) fixed duration exchanges

Question

Quizplus · Accepted Answer

Personal needs are a key factor in determining the criteria used in choosing amongst options in a marketing exchange, as they directly influence consumer preferences and decision-making.

What Are Key Factors That Determine What Criteria Are Used