Telling a story about a customer with a similar problem who solved it by buying the product. Alternatively, provide satisfied customers' written or verbal testimonies supporting the product. Especially effective are endorsements from people well known and respected by the prospect is known as a__________.
A) contingent close
B) choice close
C) success story close
D) assumptive close

Question

Quizplus · Accepted Answer

A success story close involves sharing a story about a customer who had a similar problem and solved it by purchasing the product, or providing testimonials from satisfied customers, especially those who are well-known and respected.

Telling a Story About a Customer with a Similar Problem