The following questions focus on Conjoint Measurement:
-Which of the following is typically not used with the full profile approach of presenting stimuli in conjoint analysis?
A) paragraph description
B) verbal description
C) prototype evaluation
D) pictorial representation
E) all of the above are typically used

Question

Quizplus · Accepted Answer

Prototype evaluation is typically not used with the full profile approach in conjoint analysis, as this approach usually involves presenting stimuli through descriptions (verbal, paragraph, or pictorial) rather than through physical prototypes or models.

The Following Questions Focus on Conjoint Measurement