The following questions focus on Conjoint Measurement:
-Which of the following methods should not be used for determining attributes to be used in conjoint analysis?
A) managerial judgment
B) focus groups
C) analysis of insight?stimulating examples
D) depth interviews
E) All of the above methods can be used.

Question

Quizplus · Accepted Answer

All of the methods listed (managerial judgment, focus groups, analysis of insight-stimulating examples, and depth interviews) are valid approaches for determining attributes to be used in conjoint analysis. Each method provides a different way to gather insights about what attributes are important to consumers.

The Following Questions Focus on Conjoint Measurement