The following questions focus on Conjoint Measurement:
-The computer output of a conjoint analysis provides which of the following?
A) the respondent's preference for each object or brand.
B) the respondent's perception of each object or brand.
C) the respondent's utility for each attribute or product feature.
D) the mapping of perceptions and preferences.
E) none of the above.

Question

Quizplus · Accepted Answer

Conjoint analysis primarily focuses on estimating the utility (or value) that consumers assign to the various attributes of a product or service, rather than their overall preference or perception of brands or the mapping of these perceptions and preferences.

The Following Questions Focus on Conjoint Measurement