The following questions focus on Conjoint Measurement:
-Conjoint analysis
A) requires respondents to express how they are weighting particular attributes in forming their judgments for products.
B) uses actual products or brands as the typical stimuli.
C) gets its name from the fact that we can measure relative values of things considered jointly which might be unmeasurable taken one at a time.
D) a and b.
E) a, b, and c.

Question

Quizplus · Accepted Answer

Conjoint analysis is named for its ability to measure the relative value of attributes when considered together, which may not be possible when considered individually.

The Following Questions Focus on Conjoint Measurement