The following questions focus on Conjoint Measurement:
-Which of the following are NOT true of conjoint analysis?
A) Conjoint analysis does not require the respondent to provide self?reports regarding the importance of various product attributes.
B) Conjoint analysis attempts to determine individuals' utilities for various product attributes when determining choices.
C) Conjoint analysis provides essentially the same results as a multidimensional scaling analysis in a given situation.
D) Conjoint analysis is quite dependent on the availability of a computer.
E) All of the above are true of conjoint analysis.

Question

Quizplus · Accepted Answer

Conjoint analysis and multidimensional scaling (MDS) are distinct methods used for understanding consumer preferences and decision-making. While both can analyze preferences, they do so in different ways and do not necessarily provide the same results. Conjoint analysis focuses on decomposing participants' evaluations of products into components based on levels of attributes, whereas MDS focuses on the distances between products in a multidimensional space based on similarities and preferences.

The Following Questions Focus on Conjoint Measurement