The following questions focus on Conjoint Measurement:
-Which of the following statements about conjoint analysis is TRUE?
A) The typical stimuli are actual products or brands.
B) Respondents are asked to make judgments about the relative similarity of objects.
C) The attributes used for the stimuli should be important to people.
D) Most of the attributes that could be used will be used.
E) All the above statements are false.

Question

Quizplus · Accepted Answer

Conjoint analysis requires that the attributes used in the study are important to the respondents, as this ensures the analysis will yield meaningful insights into how these attributes influence their preferences.

The Following Questions Focus on Conjoint Measurement