The following questions focus on Conjoint Measurement:
-Conjoint analysis
A) requires subjects to make judgments about stimuli that represent some predetermined combinations of attributes.
B) is like regression analysis with dummy variables.
C) relies on the ability of respondents to express their preferences for various combinations of attributes.
D) a and b.
E) a, b, and c.

Question

Quizplus · Accepted Answer

Conjoint analysis involves subjects making judgments about stimuli that represent combinations of attributes (A), can be analyzed similarly to regression analysis with dummy variables to understand the importance of each attribute (B), and relies on respondents' ability to express their preferences for these combinations (C).

The Following Questions Focus on Conjoint Measurement