The following questions focus on Conjoint Measurement:
-Which of the following statements about conjoint analysis is FALSE?
A) The use of a linear preference model implies that subjects always prefer more or less of the attribute.
B) If the analyst suspects that subjects might prefer an intermediate level of an attribute, the analyst should attempt to fit their preferences using a part?worth model.
C) The ranges of the various attributes should be somewhat narrower than what is normally found so as to increase the believability of the task.
D) The number of stimuli should be relatively large versus the number of parameters to be estimated.
E) With the paired-comparison data collection method, respondents can be asked to simply choose which alternative in each pair they prefer.

Question

Quizplus · Accepted Answer

The statement about the ranges of the various attributes being somewhat narrower is false. In conjoint analysis, the ranges of attributes should realistically reflect the market or decision context to ensure the validity and applicability of the results. Making the ranges too narrow could limit the insights gained from the analysis.

The Following Questions Focus on Conjoint Measurement