The following questions focus on Conjoint Measurement:
-In which of the following applications would conjoint analysis not be useful?
A) the design of a new type of motorcycle
B) the determination of an appropriate price for a new electric fan
C) the determination of a market segment, or "niche," for very high quality electronic equipment
D) the selection of advertising media for a new product introduction
E) conjoint analysis is useful in each of these situations

Question

Quizplus · Accepted Answer

Conjoint analysis is a versatile tool used in market research to determine how people value different attributes that make up an individual product or service. It is useful in all the situations listed: designing new products (A), pricing (B), targeting market segments (C), and selecting advertising media (D), as it helps in understanding consumer preferences and trade-offs.

The Following Questions Focus on Conjoint Measurement